I can tell you how its taken this long - I knew of its existence and yet, for the life of me, I could remember nothing of its name apart from it beginning with 'P'.
However, then a kindly blogger article on IFB jogged my memory and now I have no need to work, because I could quite happily play with this thing all day long.
The only issue is that a large proportion of the clothes are not actually availible on the highstreet...they are designer. I never knew I had expensive taste before this! Its a terrible development, so now I guess I really need someone to employ me, if not so I don't starve, then just because I need (need!) the gold and black stud spike ring from Landver. *sob*